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Norman Shelley Hernick’s Blog

Taking Your Business Online

Taking Your Business Online

The way people do business today is changing, and the uncertain flux has many small business owners wondering how to successfully compete in the marketplace. Despite changing conditions, general business and marketing strategies remain effective across most...

Common Mistakes to Avoid as a Small Business Owner

Common Mistakes to Avoid as a Small Business Owner

Running your very own business can be an exciting time for just about anyone. The prospect of being your own boss and potentially making more money than you ever dreamed of is enough for anyone to take the plunge. However, this dream is often shattered when business...

A Small Business Crisis-Survival Guide

A Small Business Crisis-Survival Guide

As COVID-19 has reworked the social fabric of the world, it has also thrown small businesses into a tailspin. Staying open has not been an option for many and those who have been allowed to operate have had to rethink how they do business in order to stay alive. This...

Reopening Your Business Post-Pandemic

Reopening Your Business Post-Pandemic

COVID-19 has changed the way businesses operate. No longer is it safe to have hordes of customers inside a store without the risk of getting infected. While maintaining health and safety is the top priority, businesses still need to make a profit. But how does a...

A Guide to Spring Cleaning Your Business

A Guide to Spring Cleaning Your Business

The life of a business owner is an eventful one. From sticking to an extremely tight schedule to managing the employees, it can be challenging to focus on anything else. However, there’s nothing a little business spring cleaning can’t fix. Spring cleaning a business...

How Can You Protect Your Small Business?

How Can You Protect Your Small Business?

Creating, launching, and running your small business is a time-consuming task. While you’ve already jumped through multiple hoops and navigated all sorts of issues, you must also take steps to protect your new startup from a variety of outside factors. If you’re a...

Tips for Turning Around Business After a Struggle

Tips for Turning Around Business After a Struggle

Every business, at one point or another, struggled to grow or become something. Even the likes of billion-dollar corporations, such as Microsoft and Google, had their fair share of struggles when they were starting out. Whether it's your struggle to find investors,...

Building a Brand for Your Business

Building a Brand for Your Business

Companies need to understand how brand-building works. There are a lot of organizations that need to build brands because this results in profitability. It becomes harder to sustain a business or grow if consumers cannot relate to the brand. Tapping Into Social Media...

Creating a Successful Crowdfunding Campaign

Creating a Successful Crowdfunding Campaign

A percentage of small business owners, despite their preparation, end up failing. A lot of them are unsuccessful due to a lack of financial backing. After exhausting all of their immediate options, like getting investments from loved ones, being turned down by banks...

Four Common Myths About Running Your Own Business

Four Common Myths About Running Your Own Business

Many entrepreneurs dream for years about working for themselves, and sometimes their dreams don’t match up to the reality of starting their own business. 9 out of 10 business start ups fail, so entrepreneurs need to be knowledgeable about what it takes to make a...