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Norman Shelley Hernick’s Blog

B2B Marketing Tactics for Small Business

B2B Marketing Tactics for Small Business

Marketing can be difficult for any business. This is particularly true for the B2B segment for small businesses. Customers are difficult to convert, while the market budgets aren’t very large. There are several things you can do that will win customers and won’t break...

Preparing Your Small Business for Year-End

Preparing Your Small Business for Year-End

As the end of the year approaches, there are certain tasks you'll have to complete. This involves meeting your tax obligations and planning for your goals for the new year. You can make sure you meet all of your additional obligations by creating a strategy that...

Social Media Tips for Your Small Business

Social Media Tips for Your Small Business

As a small business owner, using the free resources that social media provides can help you succeed. While this type of marketing may seem simple, there are a few ways that you can fine-tune your efforts to achieve better results. These suggestions will help you get...

Podcasts for Small Business Owners

Podcasts for Small Business Owners

Are you an entrepreneur? In this new world, small businesses are making an impact on our cities, offering honest services while keeping family-owned stores alive. It’s a challenge to own a small business, but the longer you keep at it, the more you learn about this...

Taking Your Business Online

Taking Your Business Online

The way people do business today is changing, and the uncertain flux has many small business owners wondering how to successfully compete in the marketplace. Despite changing conditions, general business and marketing strategies remain effective across most...

Common Mistakes to Avoid as a Small Business Owner

Common Mistakes to Avoid as a Small Business Owner

Running your very own business can be an exciting time for just about anyone. The prospect of being your own boss and potentially making more money than you ever dreamed of is enough for anyone to take the plunge. However, this dream is often shattered when business...

A Small Business Crisis-Survival Guide

A Small Business Crisis-Survival Guide

As COVID-19 has reworked the social fabric of the world, it has also thrown small businesses into a tailspin. Staying open has not been an option for many and those who have been allowed to operate have had to rethink how they do business in order to stay alive. This...

Reopening Your Business Post-Pandemic

Reopening Your Business Post-Pandemic

COVID-19 has changed the way businesses operate. No longer is it safe to have hordes of customers inside a store without the risk of getting infected. While maintaining health and safety is the top priority, businesses still need to make a profit. But how does a...

A Guide to Spring Cleaning Your Business

A Guide to Spring Cleaning Your Business

The life of a business owner is an eventful one. From sticking to an extremely tight schedule to managing the employees, it can be challenging to focus on anything else. However, there’s nothing a little business spring cleaning can’t fix. Spring cleaning a business...