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As a small business owner, using the free resources that social media provides can help you succeed. While this type of marketing may seem simple, there are a few ways that you can fine-tune your efforts to achieve better results. These suggestions will help you get greater interaction, which will lead to higher conversion rates.

Start With Multiple Accounts

As you get started with your marketing strategy, you should have accounts on the most popular social media sites. In fact, there are many smaller sites that might provide you with more engagement, so don’t be afraid to try them as well. As you make posts over time, you’ll be able to see where you get the most interactions. If you don’t see as much interaction on Facebook, you can focus more on making posts to the other sites. The goal is to focus your attention and efforts on the sites that are providing the greatest returns.

Don’t Get Too Serious

Most people are on social media to make friends, reconnect with family and have some fun. Keeping that in mind, you shouldn’t take your brand too seriously unless the type of products you sell call for a more serious tone. Using humor and levity will help you connect with more users, so your posts will get the interaction you need to extend your reach. A funny or entertaining post is more likely to get shared than a more serious post that has nothing interesting to offer.

Choose a Posting Schedule

In the beginning, you should post at different times of the day and try to make posts on a daily basis. Over time, you can use data analytics to determine when your posts are getting the most traction. If you’re getting the most attention at 3:00 a.m. on Wednesday mornings, that’s when you should publish your posts. That doesn’t mean staying up or rising earlier, however. There are plenty of services that will allow you to schedule posts to be published to make it easier to post when it’s ideal.

Over time, you’ll get a better feel for social media marketing. If you find a service or tool that you think will help you with your social media presence, give it a try. This is the best way to find the methods and resources that will help you build a positive brand image for your small business.